🏆 Weekly Leverage Log: Week of December 21, 2022, Q4
Project Name: wordpress-website
🚀 High-Impact Wins
Company Logos Section Live: Uncommented ACF-driven company logos on front-page; get_template_part("partials/sections/company", "logos") now active with grayscale styling. Social Proof Integration—partner logos reinforce Brand Trust.
CTA Routing Updates: Replaced domain-scan-global links with app.skysnag.com/register for “Get Started” / “Start for free”—Funnel Path Elasticity; direct path to signup.
Asset Additions: New partner logos (cloudforecast, escoffier, kiss, mpg, postaga, reimbi, signwell); banner background video (_banner_bg.mp4); .yarnrc.yml for node-modules linker. Visual Trust Signals; Vertical Differentiation.
🛠️ Engineering Velocity & Scalability
🧹 Structural Liquidation & Stability
Evidence: /front-page, /header, */archive-pricing*
Value: Company logos conditional on ACF; script formatting; .yarn in gitignore.
📁 Architectural Additions
Evidence: /logos/, /_banner_bg, */.yarnrc*
Value: Partner logo assets; banner video; Yarn configuration.
📈 Revenue & Market Impact
🎯 Funnel & Conversion Optimization
Change: CTA links to register; company logos visible.
Impact: Direct signup path; partner social proof—682% more clicks potential (industry benchmark).
🛡️ Brand Trust & Expansion
Change: Partner logos; banner video; grayscale company logos.
Impact: Professional presentation; trust signals; market authority.