🏆 Weekly Leverage Log: Week of November 28, 2022, Q4
Project Name: wordpress-website
🚀 High-Impact Wins
Front-Page Modular Refactor: Replaced 300+ lines of inline markup with get_template_part calls: hero-checker, domain-scanner, video-explainer, testimonial, why_skysnag. Systemic Stability—centralized structure; ~250 lines removed from front-page. Structural Liquidity.
Hero-Checker & Domain-Scanner Partial: Extracted hero + domain scanner into hero-checker.php and domain-scanner.php—reusable sections; single source of truth. Architectural Scalability.
Gulp Tailwind Pipeline: Switched from browser-sync watch to gulp-postcss for Tailwind; tailwind output to tailwind/tailwind.css; npm-run-all for preview (sync + start + tailwind). Scaling Efficiency—Dev setup automation; DX improvement.
🛠️ Engineering Velocity & Scalability
🧹 Structural Liquidation & Stability
Evidence: /front-page, /gulpfile, */enqueue*
Value: Front-page logic pruned; ACF field access simplified; TrustBox/Trustpilot section styling refined.
📁 Architectural Additions
Evidence: /hero-checker, /domain-scanner, /generator-header, /company-logos
Value: Hero-checker, domain-scanner, generator-header partials; company-logos grayscale; MUI, React OAuth, react-google-login added.
📈 Revenue & Market Impact
🎯 Funnel & Conversion Optimization
Change: Modular hero + scanner; Trustpilot section; streamlined front-page.
Impact: Maintainability improves velocity; consistent hero/scanner across pages.
🛡️ Brand Trust & Expansion
Change: Trustpilot integration; company logos; testimonial timing (7s).
Impact: Social proof; partner visibility; testimonial UX.