Home Page New Design, Solutions Block & BIMI Section

🏆 Weekly Leverage Log: Week of March 25, 2024, Q1

Project Name: wordpress-website

🚀 High-Impact Wins

Front-Page Block Architecture Overhaul: Replaced solutions-block / results-block with solutions, enhance, bimi, testimonials; removed delivering-message and logo-on-every-mail. Structural Liquidation; modular block composition increases GTM agility.
BIMI Section & Digital Trademark CTA: New **/blocks/home/bimi.php with “Stand out with BIMI,” value list (Boost brand recognition, Build trust, Combat phishing, Enhance marketing efforts), and “Get started” CTA to /schedule-a-demo. Funnel Path Elasticity; direct path from BIMI value prop to demo booking.
Solution Icon Suite & Visual Assets: Added _authenticate.svg, _certify.svg, _check.svg, _protect.svg, solutions-blur.svg, bimi-before-after.png, products.png, testimonial.png. Architectural Additions; reusable icon set supports future solution pages and consistent visual language.

Evidence: /front-page.php, /blocks/home/*
Value: Commented-out blocks (consult, delivering-message, logo-on-every-mail) preserved for rollback. Template part calls simplified (solutions-block→solutions). Reduces branching and improves predictability of home page iterations.

Evidence: /blocks/home/bimi.php, /blocks/home/solutions, /blocks/home/enhance, /assets/img/solutions/*
Value: BIMI block establishes pattern for solution-specific sections with ACF integration. Icon suite (authenticate, certify, check, protect) supports scalable solution storytelling. Testimonials block enables social proof without code changes. Increases team capacity to add solution blocks without hitting layout bottlenecks.

Change: Solutions, enhance, BIMI, testimonials blocks; BIMI Get started CTA; streamlined home page flow.
Impact: BIMI section shortens path from awareness to demo. Testimonials block adds social proof. Removed blocks reduce cognitive load. Industry benchmark: focused home page flows can unlock up to 7.9× lift potential.

Change: BIMI value prop; solution icon suite; testimonials; bimi-before-after imagery.
Impact: BIMI section builds industry authority for email authentication. Professional icon set reinforces Perceived Brand Localness. Testimonials strengthen enterprise credibility and market entry velocity.