❗ Problem
Many businesses need high-quality branded assets but lack the budget or time for custom design. Existing marketplaces are scattered—searching for the right template across colors, styles, or use cases can be overwhelming.
Goal: Build a focused WordPress e‑commerce platform that makes branded Canva templates easy to find, buy, and use—saving time and effort for businesses needing polished visuals.
🛠 Your Role & Tech
- Role: UX & full-stack lead—consultant, site architect, UI designer, developer
- Tech: WordPress, customized theme, SureCart integration, PHP, Tailwind CSS
🧭 Approach
- Understanding User Needs
- Interviewed small business and brand managers to learn how they search for visual assets
- Identified key filtering needs: category, design style, color palette
- Designing User-Centered Navigation
- Structured template catalogs with filters (by use case, color/style patterns)
- Created preview-focused landing pages for each product to help buyers evaluate before purchase
- Building a Custom WordPress + SureCart Solution
- Developed a tailored theme with dynamic template listing and advanced filtering
- Integrated SureCart for checkout, file delivery, and account management
- Embedded usage guides and Canva tips to support customer success
- Improving Educational Value
- Added how-to content under each template (e.g., “How to Customize in Canva”)
- Suggested complementary templates to increase cross-sales
✅ Results & Impact
- User engagement increased—site navigation time reduced by 30%, with higher add-to-cart rates for filtered searches
- Sales boosted—templated guidance and previews built buyer trust, lifting purchase conversions by ~20%
- Reduced support requests—clear instructions and guides meant fewer buyer questions
🚀 What I Learned
- Clear, purpose-built navigation boosts conversion in niche e-commerce
- Integrating educational content increases perceived value and trust
- WordPress + SureCart is a powerful combo for content-driven marketplaces